Website Design and Internet Marketing Tips
- Advertising & Management
Websites and the internet can be complex, and on certain levels they are, yet the fundamentals are simple.
Some basic rules for good internet and website marketing, and for creating effective business-to-business websites:
Some basic rules for good internet and website marketing, and for creating effective business-to-business websites:
- The internet and the website medium are suited to specialized providers, suppliers, companies, etc., so try to specialize and be the best in what you offer within that specialization on the web.
- Give as much as you can free online from your website - material that can be printed or downloaded, or information that can be read from the web page are all good worthy free things to offer.
- A website should be like a shop - think about it in the same way - ease of access to what you want - make browsing easy - layout clear and clean - the experience should be warm and welcoming.
- Remove obstacles like registrations and password requirements as far as possible - these are barriers to visitors - shops don't have barriers and registration requirements do they?...
- Fancy graphics visual effects please designers but not customers - fancy complicated design puts people off.
- Lots of text is good - if it's relevant search engines like lots of text too, but it must be relevant.
- Keep information updated many search engines take account of update frequency, so update your website frequently even if it's just small changes.
- Offer what people are interested in - not what you want to push.
- Good websites will be found by most search engines - don't pay for regular submissions services unless you have a very complicated and extensive internet and website strategy.
- Search engine such as Google, Yahoo, and MSN are account for virtually 95% of all search engine visitors to all websites, so if you concentrate on your listings with anyone, concentrate on these. If you only focus on one, under all normal circumstances this should be Google.
- Other sites linking to yours will certainly improve your search engine rankings, so reciprocal links are okay, but building a site that other sites will want to link to is far more beneficial than directing all that effort instead into a reciprocal ink campaign. Reciprocal linking is much over-reated as a website optimisation tactic. relevant high quality links matter. Having hundreds of irrelevant links on tiny unpopular websites counts for very little.
- Search engines downgrade or de-list sites that cheat, so don't cheat. If you want to know what constitutes cheating look on the web for the very many highly complicated website marketing and promotion websites. www.deadlock.com is a good one, and they also have lots of really detailed advice far beyond these basic principles when and if you're ready for it.
- Measure your traffic - there are lots of trackers and systems to use - www.extreme-dm.com is a good example of a system that is either free (their 'public' version) or paid-for (multiple pages 'private' version). Aside from these separate trackers most website hosting solutions and providers now include traffic statistics packages. Google Analytics now offers an extremely sophisticated free website tracking and analysis tool.
- If you engage a website designer or agency follow the principles for engaging with any creative agency - develop your specification first and then let them get on with it - don't waste a designer's time finalising and correcting these fundamental content and material issues once they've begun the design stage.
One of the major points that Facebook scored over all of the other social networking sites, at least initially, was its stringent privacy settings that gave you a sense of security and safety regarding the contents of your profile on Facebook. However, with the advent of Twitter and other such sites, Facebook might be in a mood to keep up with the growth of its competitors - and this might be why now Facebook content is easily accessible to strangers and gone are the days when you had a sense of privacy that only you and your exclusive friends shared on the network.
Several reports suggest that in the past three years Google has developed a quantum algorithm that is capable of automatically recognizing and sorting objects from videos or still images. This has been achieved by using physics that exists at the subatomic level. Several research teams have been working on the development of quantum processors that can store data as quantum bits. These qbits represent both the 0 and 1 that are used in the binary computer language simultaneously. That dual possibility state allows for much more efficient processing and information storage. To consider an example given by Google, an average computer requires 500,000 peeks to find a particular object hidden in one of a million drawers on an average. But such a quantum computer could locate the position the ball by just peeking into 1000 out of the million drawers.
Twitter is a micro-blogging social network service which allows users to share not-so-important things in their life by answering a simple question: "What are you doing?" Answers to this question are organized in a short messages called Tweets, length is limited to 140 characters. The good thing about Twitter, there is no "noise" created by boring people since "friendships" are not mutual - you can "follow" interesting people while they don't have to follow you. In February 2009, Twitter had a monthly growth (of users) of over 1300 percent - several times more than Facebook. Twitter made huge success from the mobile device users (in 2009 there was 735,000 unique mobile visitors). 
Facebook's user base is constantly growing and now it reaches more than 300 million active FaceBook users. With 50 million mobile users FaceBook wants you to stay connected to your friends and family where ever you go. The interesting fact is that FaceBook just recently started making profits (in 2009). Enormous expenses and growing databases pushed FaceBook inventors to re-invent their advertising market. 2009 was the great year for FaceBook even this being the year of greatest recession since 1930's. We as users hope that FaceBook will continue working on privacy issues and never share our individual information with companies and government agencies. Shhhhh, soon we can expect voice chat directly from FaceBook.
Here are some facts about page ranks that a webmaster should keep in mind. The sites do not have a page rank, pages have. PageRank to some level is link referral program. The page "A" ranks higher when it gets referred by another page "B", however just the number of referrals or links is not enough for a page to rank high. The rank of "B" site which refers user to site "A", is also important in determining the rank of site "A". To check the PR of a page, download Google toolbar or use Firefox plugin. PageRank is bit outdated Google technology. Today Google uses advanced algorithms in order to produce search results. Formula calculates many variables such: Keyword Usage Score, Domain Strength, Content Quality Score, User Data and Inbound Links. However, webmasters around the world still compete for good PageRank since it represents popularity of your page. PageRank is trademark of Google, but true patent owner of PageRank is Stanford University. Google has exclusive license rights to use PageRank. The cost of this right was 1.8 million shares of Google ($336 million in 2005).
Facebook was originally named TheFaceBook and it was developed by Harvard student Mark Zuckerberg. The first use of the FaceBook was on the Harvard campus and it was limited only to Harvard students. Soon the FaceBook spread like wild fire around the other major U.S. Universities. Mark Zuckerberg dropped the Harvard and pursued his facebook dream to become one of the 4th most-trafficked websites in the world with more than 90 million active users. The FaceBook website is built on PHP-MySQL technology and it is probably the most popular PHP website ever built. Interesting fact is that the facebook.com domain was purchased for $200,000 and FaceBook has more than 24 million photos uploaded daily. 
Are you addicted to your online connection? Are you one of those crazy folks that can’t wait to read the email with your morning coffee? Doctors are calling it serious addiction combined with: Cybersexual Addiction, Computer Addiction and Cyber-Relational Addiction. They even managed to stamp the cool names for it, like Internet Addictive Disorder (IAD) or the Internet Overuse Syndrome (IOS). Based on the latest research and simple human reasoning. Internet addiction should not be labeled as addiction like gambling or drug addiction. There should be a strict line that distances other addictions from the “internet addictionâ€. Staying in touch with your friends or watching funny YouTube videos is not a destructive behavior which usually characterizes major addictions. If you gamble on the internet then you are not addicted to the internet, but online gambling. Internet is a wonderful tool, but like everything else in this Universe there is the sunny side and the dark side of the pyramid of life. Stay Positive!
MySpace was founded by former Friendster members Chris Dewolfe and Tom Anderson in 2003. They saw opportunity to beat Friendster with more options and less restrictions for social network users. MySpace was purchased in 2005 for $580 million by Rupert Murdoch creator of a media empire that includes 20th Century Fox and the Fox television stations. MySpace has more than 40 billion page views a month. Google paid $900 million to be MySpace's search provider. MySpace runs on Microsoft .NET Framework, operating under Windows 2003 server and applications written in C# for ASP.NET.
Jeff Bezos coined the term Amazon.com from the earlier name Cadabra.com. It was the excellent way to present large volume online bookstore. But did he have hidden intentions? It is hard to believe but in the early Internet days, when Yahoo was dominant search engine, results on one page were listed alphabetically. Amazon would always appear above its competition for a specific keywords. This could be a breaking point for Jeff to expand and became what it is today.
Google, the Internet search company founded in September 1998. by Larry Page & Sergey Brin, got it's name from the word Googol, which represents number 1 followed with hundred zeros after it.
Yahoo the complex internet organism has complicated name. Word "Yahoo" is shortcut for "Yet Another Hierarchical Officious Oracle". It was coined by PhD candidates at Stanford University: David Filo and Jerry Yang.
