Interesting Internet Facts

DEMOGRAPHICS OF INTERNET USERS 2000

– 84% Caucasian (1999 - 76% Caucasian)

– 12 % African-American

– 3% Asian

– 1% mixed

–38% have Bachelor’s degree or higher (down from 47% in 1996)

–27% are relatively new to the Web

–60% are married or partnered (was 71% in 1997)

–Over 50% go online every day

TOP ONLINE ACTIVITIES

92% browse the Web

88% send/receive email

87% collect information about hobby or personal interest

81% collect product or service information

74% read the news

65% get business or work information

63% collect travel information

60% download images or photos

58% look up entertainment events

56% check the weather

xx% doing online investing

WHO’S BUYING WHAT

MEN

– men mostly buying computers, CDs and videos

– 12.6 million male shoppers research automobiles and buy auto parts

– 9.4 million men buy computers online

WOMEN

– number of women buyers up 80%

– 9.6 million women bought books, CDs and videos

– 6.9 million women buy clothing online

– 6.4 million women buy computers online

SMALL BUSINESS USE OF INTERNET

72% use for email and customer contact (up from 62% in 1999)

48% operate a Web site

28% sell goods or services online

WEB SITE STATS

Over 1 million active Web sites (over 80 million web pages)

– typical Web page 5k

– typical Web image 12k

– median site has 300 pages

– 50 sites have over 30,000 pages

– top 1,000 sites account for 50% of all web traffic